strategy
In a new media world, being online is an imperative. Your customers are there. So you need to be there too. Participating in the conversation. Monitoring your reputation. It’s important to have a plan and make sure your organization is aligned to deliver by choosing the right level of involvement for your company size, business objectives and budget.
Some areas where I can help include:
strategic planning
- understand your business needs and identify opportunities to inject social media into your organization’s business processes and marketing efforts
- identify, evaluate and recommend specific solutions, vendors and agencies
- long range planning for staged roll out
- selling in program to senior level management
- cost estimates, justification, and ROI projections
- develop policies, protocols and staffing needs to drive a successful implementation
- branding and positioning
program implementation
- project planning
- editorial calendar and content generation
- tools, policies and protocols
- marketing and promotion
- staff training
online reputation management and monitoring
- monitor what people are saying about you, your brand, your competitors or your industry
- strategize on how to solve difficult reputation problems (negative comments, etc.)
- evaluate and recommend social media monitoring tools