online community

While communities sometimes spring up on their own, most online communities need formal planning and commitment. From you. And, from your organization.  The main reason communities fail or are anemic is because of lack of organizational commitment.  Communities can be public or private, depending on your goals.  I’m a strong advocate for both.

Whether you have an existing community or want to discuss what it would take to develop one, I can help. Here are some of the things I can do for you:

• helping you define program purpose and business objectives
• creation of the user experience and creative strategy
• development of user communications  and contact strategies
• project management and implementation
• general community management
• member recruitment and retention
• ongoing community facilitation/moderation
• content development and editorial calendars
• development of structured feedback tactics
  • discussions, live chat, surveys
  • photoblogging and ethnographic exercises
  • brainstorming
  • shopping assignments/homework
• analysis, reporting and presentation of relevant marketing insights
• participation analysis