I really like Marty Neumeier’s (author of Zag and Brand Gap) fabulous visual on the differences between various types of marketing. I noticed that Chris Hoskin of Raw Stylus is also a fan and writes about it here. Chris recently compiled Marty’s slides into this nice composite view which I’m showing here. I hope Marty doesn’t mind, but I’d like to add a 7th option to his list. See below.
I was watching another movie last week. this time — The Apartment with Fred MacMurray, Jack Lemmon, and Shirley MacLaine. Have you seen it? First, Great Movie! But, OMG! I mean OMG!!!! Times at the office sure have changed, haven’t they?
I always thought the fifties were fabulous…but, were they really?
Granted, they seemed to be really living it up…three martini lunches, extramarital affairs, wild parties and the like. But, the undertones were so discriminatory and closed minded, and a little creepy by today’s standards. There were few options for women back then — teacher, nurse, secretary, and…uh, elevator operator. I think I speak for most women when I say that I’m particularly glad that this is no longer the case.
There was one particularly ironic scene where Jack tells Shirley all the things/facts he knows about her. Where she was born, her weight, age, social security number, etc. I’ll give you a hint, he didn’t Google her. No, he looked up her card in the group insurance file. How’s that for privacy?
So, if you want a fun looksee into where we’ve been, then see the film. When was the last time you thought about Rolodexes, rotary phones, typing pools, interoffice envelopes (remember those?), switchboards and the like?
What is required of us now is a new era of responsibility - a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task. This is the price and the promise of citizenship." - Barack Obama